Behind the craft
I was randomly watching the Apple Event of 2007 when Steve Jobs introduced iPhone to the world for the first time. At the end of the presentation, he mentioned that as now Apple will be making phones so Apple Computer Inc as a name doesn't fits well. I really liked the idea behind the way he showed the transition of Apple Computer Inc to Apple Inc. To put it simply, it was a dust transition as if Computer is blown away by the wind and all that's remaining is just Apple Inc. Refer to the clip attached from the event.
